I can’t lie and pretend that I watched the Super Bowl yesterday, but it was on while I was in the room and I caught some ads.
I have a little bit of a beef with advertisers who market to Texas. It seems to me as though the writers for these advertisements often just phone it in with tag lines like, “Texas tough” or “Bigger and better in Texas.” I can easily picture the board room where these commercials and ad copy get written, “Oh, gee, I don’t know. They’re Texans, just throw up a picture of a longhorn and remind them that they prefer their cars/pants/steak to be rugged and tough. Like Texas.”
I may not speak for all of Texas, but I can say that I personally do not like to do things the hard way when there is an easier option. I also do not like my car to steer like a truck, don’t want beef and corn for breakfast, and prefer luxurious carpeting to concrete.
Maybe I’m a weird Texan, but I would like to see an ad that says, “You’re from Texas, no sense putting on airs. Put your feet up on the fur lined footstool while you enjoy a refreshing glass of water – or tea – or Kool-Aid and then watch “Jersey Shore” reruns all day, because you’re a Texan, which is a state that borders Oklahoma.”
Appeal to my non-conformist side. Texans are nothing if not non-conformists.